Next I would like to talk about how we can choose individual or groups of words within our post and single them out, telling the search engines that these are the most important words in the paragraph. This can be done by using italics, bold, and underlining.
This can be done simply by highlighting your chosen words while in visual editing mode and hitting the appropriate button. You can also create the tags yourself in HTML mode.
= Bold
=Italics
= Underline
You can also combine more than one of these to really emphasize a phrase.
Please refer to Video #13 to see me apply these techniques to a post.
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