Recently the media has been talking about Twitter. It seems I can’t watch more than a few minutes of news without hearing a reference to “Follow me on Twitter”, or “I tweeted this today”. So what in the world is Twitter? And what the heck is a “Tweet”!?!
Twitter is actually an incredibly powerful marketing tool, and if you are not harnessing it’s power, you are missing out on a huge opportunity. The things Twitter can do continue to astonish me to this day.
According to Wikipedia, Twitter is a “free social networking and micro-blogging service that enables its users to send and read messages known as “tweets”.
Twitter is a place where you create a profile for yourself (similar to Myspace or Facebook), but the focus is on interacting with others through sending out short (they can only be 140 characters long) bursts to everyone that is “following you”.
At first glance, it might sound kind of strange. Honestly, the first time I heard of Twitter I thought to myself, this sounds silly. But it works, it really does. People are crazy into this stuff!
Similar to Facebook marketing, Twitter is all about building a relevant list of people in your niche. One of the most powerful aspects of this is that you can market to these people repeatedly.
I strongly suggest you view video #35 to see me show you a bit more about Twitter marketing.
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