From time to time, you may be linking to other sites that are unrelated to yours. Remember, every time you link to someone, you lose a bit of your “link juice”. Whenever a situation arises when you want to give your visitors a link, but not necessarily for SEO purposes, it pays to have the link be “NoFollow”.
Here is an example of a link with the nofollow attribute:
link
To learn more about how and when to use a NoFollow link, please review Video #19.
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