If you aren’t doing proper keyword research before you plan and write your blog post, you are taking a stab in the dark at your post becoming popular. Just writing on your niche isn’t enough, you need to be spending time researching and discovering the best keywords to target.
The basic premise of keyword research involves finding keywords that have:
1. A reasonable amount of searches per day/month
2. A reasonably low amount of competition on the internet for that specific phrase.
3. Are related to your market, and would generate traffic that would perform well for you.
Whenever someone does a search on Google, Google keeps track of the results. We can access this incredibly valuable data by heading here:
https://adwords.google.com/select/KeywordToolExternal
We will use this tool as a way to gauge what types of things people in your market are searching for.
Please refer to video #7 to learn more about the fundamentals of keyword research.
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